Ricoh x Printing United

CHALLENGE:
Printing United is the world's leading printing event, bringing together the entire print industry to showcase technology, solutions, and trends. With over 65 years in the market, Ricoh needed to reintroduce itself as a digital powerhouse, integrating our software innovations with our hardware technology to demonstrate how Ricoh provides a seamless workflow.

SOLUTION:
Why say it when you can demonstrate it—
We turned the entire booth into a giant application sample. All the artwork and booth graphics were reproduced on a Ricoh device. The "Information is Beautiful Art Gallery" plays off our TMI brand campaign featuring artists. We created an immersive experience with a center inspiration tower, original artwork created to showcase Ricoh's 5th Color capabilities, and Artist postcards for attendees to take.

RESULTS:
406 leads, up 33% from FY22. Generated $3.3M in contracts with an additional $5.8M in the pipeline from 64 opportunities. Held 14 press and analyst meetings, resulting in 29 articles and over 328k impressions in top-tier industry outlets, including What They Think, Printing Impressions, Inkjet Insight, DPS Magazine, and ENX Magazine.

VIDEOS
PRINT ADS
DIGITAL DISPLAY
EXHIBITION DESIGN
SOCIAL ACTIVATION
EDITORIAL DESIGN
THOUGHT LEADERSHIP
OOH