Although
a household name, No nonsense suffers from irrelevance.
Women eschew
control top pantyhose, its flagship product.
The iconic brand loses
ground to innovative alternatives like Spanx.
Lubna resuscitates and reinvigorates No nonsense by
masterminding a 360° overhaul. The rebrand attracts stylish,
contemporary women with a range of fashionable, functional and
well-priced products from intimates to hosiery.
Branding Campaign
"Between Friends, There’s No nonsense,"
personified No nonsense as the consumer’s savvy
confidante, offering stylish solutions to everyday
fashion dilemmas and
resonating with women’s
innate abilities to form relationships.
The Between Friends contest inspired over 60,000
women to share their photographs, videos and
stories about their No nonsense friendships.
Banner Ads
Facebook Widget
Contest Entries
E-commerce Website
Branded Content Style Videos and Revamped Product Shots
Packaging System
Big
box stores threatened to drop the brand's latest product innovation due to outdated and
confusing packaging.
The elevated redesign focuses on fashion and
function. The fresh, contemporary and user-friendly packaging
increased
sales and preserved coveted shelf space. The new system was then implemented across all SKU's