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Lubna Abu-Osba
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Brawny.jpg

Strong as a Woman

Brawny alienated women when they created Brawny Academy,
a reality web series starring men, competing in various
housekeeping challenges for the title of β€œ Brawny Man”.

Lubna cleaned up the marketing mess with an ad campaign
that put the spotlight back on women. They are heroes
with super-human strength.
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