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360° Social Marketing Campaign
360° Social Marketing Campaign

The campaign positioned No nonsense as the consumer’s savvy confidante.
offering stylish solutions to everyday fashion dilemmas.
Lubna understood that relationships are what matter to this target.

Over 60,000 women became Facebook fans and shared their
photographs, videos and stories about their No nonsense friendships.

And the Winner is
And the Winner is

To encourage women to share their stories, photos and videos each
entrant was given two pairs of socks, one for them and one for their best friend.

Web 3.0
Web 3.0

The Web 1.0 ecommerce site was given a complete overhaul. 
The new UX-driven site features chic photography, detailed product shots
and informative product videos.  Engaging and efficient, the website
reinforces the revitalized brand vision. 


YouTube Contest Video
YouTube Contest Video
Facebook Widget
Facebook Widget

Target Hit
Target Hit

No nonsense went from being irrelevant among women 18-35,
to engaging over 60,000 women through Facebook YouTube.